Ecoflage Camo by Hyper Stealth

In 2007, a company approached Guy Cramer, President and CEO of HyperStealth Biotechnology Corp., to create a hunting camouflage pattern for the United States market that would outperform existing options. Cramer partnered with Lt. Col. Timothy R. O’Neill, Ph.D. (U.S. Army, Ret.), a leading authority in camouflage theory, to design a solution optimized for the way animals perceive the world. Unlike their typical military projects—which must balance performance in open and covered terrain against trained human observers—this brief focused on animal vision, where detection is driven more by large shapes and movement than by fine detail or full-spectrum color.

The team set two objectives. First, replace photorealistic mimicry (leaves, bark, and branch photographs that can overfit to a specific habitat) with a structure-led method that would remain effective across viewing distances, lighting conditions, and backgrounds. Second, deliver a single base pattern that could be regionally and seasonally adapted without redesigning its geometry. The answer was a fractal approach. Fractals capture the self-similar, repeating geometries found in nature—branching limbs, grass clumps, rock edges, and shadow boundaries—so the pattern’s structure “behaves” like the environment across scales. With Ecoflage™, recoloring the palette and rotating the artwork in 90-degree increments changes perceived spatial frequency and contrast relationships, letting users tune the same base to sparse, mid-complexity, or highly cluttered terrain.

Animal and Human Vision Deception

Ecoflage™ is built as a layered system. A coarse digital background establishes broad texture congruent with the surrounding environment, while traditional edged features are interwoven in front and behind to create implied depth, shadow, and highlight. This architecture produces multi-scale disruption that breaks up continuous contours and suppresses edge cues the eye uses to lock onto a human silhouette. In practice, the pattern delays recognition by animals that key on macro shape and motion, and it also challenges human edge detection in dense or broken terrain where cover is available. The emphasis is deliberate: Ecoflage™ prioritizes vegetated and cluttered settings typical of hunting scenarios rather than maximizing open-ground performance, which is a core requirement for many military patterns.

Adaptability is central to the design. Because the geometry carries the concealment load and the color set provides environmental tuning, Ecoflage™ can be recolored for local palettes—greens and browns for mixed woodland, desaturated olives and tans for scrub and arid zones, darker neutrals and grays for rocky slopes—while retaining its disruptive behavior across distance. Rotational variants add further diversity without compromising structure, helping prevent pattern “learning” by repeated exposure. Field evaluations and prototype runs showed consistent performance in forests, mixed woodland, scrub, and rocky ground across regions, with users selecting contrast levels appropriate to feature density: lower-contrast sets for sparse terrain and higher-contrast sets for visually complex backgrounds.

At a perceptual level, the fractal base alters how outlines integrate with background noise. Large elements neutralize big-shape recognition, mid-scale elements interfere with limb and torso cueing, and fine-scale textures keep surfaces from reading as smooth, artificial fills. This multi-band disruption works across typical hunting distances and lighting shifts, helping the wearer merge with natural forms rather than appearing as a single, contiguous object. When used with disciplined movement and available cover, Ecoflage™ pushes detection thresholds farther out and shortens the window in which observers—animal or human—can confidently classify the target.

Ecoflage™ and associated patterns are protected intellectual properties of Guy Cramer and Timothy R. O’Neill. The brand holds trademarks such as "EcoPat," "EcoCam," and "Ecoflage," demonstrating HyperStealth’s commitment to innovation and quality in camouflage solutions. The Ecoflage™ pattern is restricted for licensed use only, further underscoring its proprietary nature and HyperStealth's role as a pioneer in camouflage for both military and civilian applications.

HyperStealth is a Registered Canadian Trademark of HyperStealth.
"EcoFlage" is a Trademark of Guy Cramer and Timothy R. O'Neill
Camouflage for Sport™ is a Trademark of Guy Cramer and Timothy R. O'Neill
"Ecotex" "EcoPat" "EcoCam" "Ecoflage" "Ecouflage" are Trademarks of Guy Cramer and Timothy R. O'Neill

For more information, visit HyperStealth Biotechnology Corp..